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Fifty-year-old director Andrei pitches his dream story to the general director of the ITD television channel. Gennady Arkadyevich quickly tires of the director's philosophical outburst and wants to cut the meeting short, but then Andrei rashly expresses his thoughts on the production system. Creative producer Pavel finds a solution: he suggests replacing the leads with Yegor Creed and Valya Karnaval and calculates the project's commercial appeal using his fingers.