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Kumaran, a man whose entire life revolves around alcohol, is supported by his mother but constantly opposed by his sister and girlfriend, who want him to change. When alcohol lovers form an association and make Kumaran their leader, his life takes an unexpected turn. Everything changes when the Central Government announces a nationwide ban on alcohol. Forced to survive without his addiction, Kumaran goes to hilarious and desperate lengths to get a drink. Will Kumaran quit alcohol or find a way to continue? What happens to the Association for Alcohol—and to families across India after prohibition? A mix of humour, romance, emotion, mass moments, social message and revolutionary ideas.