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This is the definitive documentary of grillz (gold teeth) as told through the life and times of the artforms creator Famous Eddie Plein - one of the most inventive fashion icon you’ve never heard of, an entrepreneur who changed the face of hip-hop, one gold tooth at a time. Simultaneously developing the aesthetic of grillz as the sound of hip-hop evolved across the country giving each city their moment in the spotlight. The story of a man who found him self at the epicentre of the hip-hop, Miami bass, Southern Rap and Chopped and Screwed music scenes. A natural born hustler whose customer base comprised of rap superstars, millionaire drug dealers, gangsters and fashion focused teenagers. An icon that built and then lost an empire after the world went digital and moved on-line without him.