Piercing the PR Shield

Piercing the PR Shield (subtitled Aleatory Intervention as a Method for Disrupting Narrative Control in Qualitative Interviewing) is a nonfiction work by Finbarre Snarey, scheduled for publication in 2026. The book addresses qualitative interviewing as practiced within journalism and media studies contexts, with a particular focus on countering the narrative management strategies employed by public relations professionals. Snarey's approach introduces aleatory — that is, chance-based — intervention as a methodological tool, and the work draws on tarot divination as one such mechanism for disrupting prepared or controlled responses in interview settings. The book sits across several subject areas: interviewing in journalism, media studies, public relations, and research methodology.